Image provided by: Tillamook County Library
About Tillamook headlight. (Tillamook, Or.) 1888-1934 | View Entire Issue (Aug. 4, 1921)
THE TILLAMOOK HEADLIGHT ■ 'I 9 Tillamook County Bank STANDARD FEED COMPANY THE WORLDS BUSINESS IS DONE ON CREDIT Your CREDIT should be your greatest asset, Without an estab lished credit your family may surfer when your purse is empty. To build up a credit rating, first decide on some home merchant, In whon you have confidence, open an account, do not abuse It, but pay promptly. Then in times of adversity you can expect co-opera tion. Do you think you can expect any favors from cash or mail order houses when short of cash? Ask them. If your credit is good with us. It is good everywhere. A. F. Coats Lumber Company CONOVER & CONOVER > Edmund's Grocery Store LOCAL DEALERS MUST Satisfaction • Store They Realize That They Must ?ace The Music If Customers Ale Displeased Time was when advertising did order house which sells th«m instead rot occupy the place in the world, of of that of the manufacturer which z it can readily be seen ‘ Anything M ade of Wood" trade that It does today. It has makes them. not been so very many years that that any manufacturing concern the people were suspicious of ad which turns out goods that do not vertising. They were inclined to bear its trade mark is likely to be ____ Incorporated It believe that the merchant was try a very unreliable institution. PLANING MILL AND W OOD-WORKING PLANT ing to “fool” them with liis adver-. is not building up any reputation or. „ , CONTRACTORS AND BUILDERS Using, that he exaggerated the value the quality of its goods for its pro Manufacturers of Cabinet Work. Sash and Doors. Interior Finish. of the merchandise he advertised ducts have nothing to distinguish Store Fronts, Show Case-«. Counters, Shelving and took, that method of trying to them from the products of any other Dealers In Plate Glass. Sheet Glass, Mirrors, Roofing, Paints, With no reputation to get them to buy goods that be could concern. arnlshes, Kalsomine. Builders Hardware not sell by the old established Me sustain and no chance of creating a TILLAMOOK. OREGON general demand for its products the z thods of merchandising. ■x Those days are gone. ’ The pub only purpose of a manufacturing in lic now realizes that It is the great stitution of this character is to make I AM SURELY TRYING TO MAKE YOU BUY AT HOME stuff as cheaply as possible in order est beneficiary of advertuing. I make Ice Cream Bricks and Ices a speciality. I have the finest Advertising has don« mor« in a t« get the largest possible profit on X. decade to establish certain standards its products. / equipped restaurant In the stats, the LOUVRE RESTAURANT, whore These facts are chiefly responsi in merchandise thaa could have everybody goes. been accomplished in a hundred ble for the generally prevailing idea I have my own refrigerating plant for your benefit. years by any other agency. The that the home merchants do not sell I have installed an electric bake ovea and giv« you hot bread and manufacturer who a few «ars ago goods as cheaply as the mail order They do «ell the same merely made and sold clothes now houses. buns at S p. m. makes and sells the Blank brand ot quality of goods that the mall order JOHN R. PATTERSON clothes. Th« man who formerly house sells as cheaply as the mall or J just mad« hats new makes Blank's der house sells it but they cannot X. hsta And » It b with everything sell the standard guaranteed pro f one buys today. The manufacHnr- ducts of responsible manufacturers er, by his advertising. has built up at the pame price at which the mall his business are« nd a trade name order house sells <its nameless, un Standard merchan and if h« is te continu« in business branded goods. by dise bearing a registered trade mark be must protect that trade ni maintaining such a h«h standard sell for the same price the world of quality that people. when they over and the manufacturers guaran will know tee stands back of them when they buy his product«, The are sold In the smallest village as just what they are getting. consumer, when he goes into a -when they are sold In the stores ot store today, does »<4 buy merchan the big cities. This is what the national adver dise blindly, with the HOPE that it will prove to b* worth the money tising of the manufacturers has done He buys standard goods that bear for the consumers of this country. the trade-mark of the manufacturer It has enabled them to go into thel." snd that are backed by the reputa home stores and buy merchandise tion not only of the merchant who which they know from past exper sells them but cf Che manafaeturer ience or from the reputation and who makes them. This has been guarantee of the manufacturer'will They are give them satisfaction, brought about by advertising. All this applies to the retail mer not buying blindly and hopefully chants as a clans but it does not ap when they buy from tie merchant« They are ply to the mail order business. The in their home towns, man or woman who buys goods from buying with the knowledge that X- y a catalog house is not projected by they are getting their money’s worth the manufacturer of the goods for When they buy advertised brands 7 the reason that most manufacturers the are getting double protection, 1 who sell goods to the mail ordei that which is afforded by the respon houses do not place their names upon sibility of the retail merchant and the goods and theiefore have no that which is given by the reputa- , i tion and guarantee of the manufac reputation to protect. When they buy the un 1 The greater majority of articles turer. known brands of goods that are ped z listed and illustrated tn the mail order catalogs are included in what dled by the mall order houses they is known as “stencil" stuff. These are getting neither kind of protect articles bear the name at the mail ion. Frank Heyd & Company C. L. LEWIS Painting — Wall Papering TILLAMOOK MEAT COMPANY r i SUNSET GARAGE i Ackley & Miller < "X r RALPH R. EDWARDS E. E. KOCH Shoe Repairing Druggist EVERYTHING IN DRUGS Economy Cleaners *----- x. s r— PETER BECKER GARAGE Merchant Tailor Grocers Storage and Sutddiqg WORKS Tillamook Tire Company O.M.COOK Tillamook Music Company J ■ \ CITY TRANSFER TILLAMOOK IRON Williams & Williams VAUGHN A LARSON RESTAURANT x*_ Tillamook, Oregon Phone Main 1 and Mutual THE TOURIST’S II 1 ----------- ^1 MISS M. PATTERSON MILLINERY City Tire Shop J C. HOLDEN